Everything a marketer checks, done every day, for every client.
Seven areas of work in one workspace. Each one reads the client's own data, explains what it finds and proposes the next step — which your agency approves.
01Google Ads analysis
The Google Ads analysis report your clients actually read
It reads the whole account — campaigns, bidding, budgets, keywords, search terms, ads, tracking and landing pages — scores it, and tells you in euros where money is leaking and what to change first.
Google Ads analysis · Quillstone Tileslast 90 days
0
Account health
€1,192 a month to win back
22 checks · 4 findings · 1 fine
Search terms: “diy tile adhesive”, “tile jobs”, “free tiling course” and 35 more: 640 clicks, no sales in 90 days. → Add them as negative keywords — proposal ready for your approval.
Example — made-up business
Search terms · Brindlewood Bakerylast 30 days
wedding cake order online
4 sales · not a keyword yet
Add as keyword
free cake recipe
110 clicks · 0 sales
Block
bakery open sunday
9 clicks · 0 sales
Too early
birthday cupcakes near me
2 sales · keyword
Keep
Why: 110 clicks without a sale: people looking for a recipe, not a bakery. Blocking it saves about €96 a month.
Example — made-up business
Ad spend plan · Tallowmere Flooringper month
Budget
€1,100
Expected enquiries
29–43
about €31 each
Inside the plan
Example — made-up business
Account analysis report
Over twenty scored checks per account: bidding strategy, budget, impression share, quality score, ad strength, negatives, conversion tracking, landing pages, locations and schedule, networks and shopping feeds.
Wasted spend, in euros
Search terms that cost money and never sell, budget lost to the wrong hours or places — each finding with what it costs a month.
Search-term and keyword verdicts
Add as keyword, block, keep, or too early to tell — with the numbers and the reason.
Budget and bid plan
A plan per campaign and keyword, sized to the client’s margin and what a click really costs.
Ad spend plan
How much this client should spend: a floor, a place to start and a ceiling, from their size, economics and market.
Report to the client
The findings and the month’s results as a client-ready report in their language — or a live dashboard link they open without an account.
Alerts that become proposals
A sudden drop or spike is filed as a proposal to review, not buried in a chart.
You approve every change
Nothing is changed in a Google Ads account until someone at the agency says yes — and every change can be rolled back.
02AI visibility tracking
Know when AI assistants recommend your client
Customers now ask an assistant before they search. It asks the questions your client’s customers ask, and tracks who gets named.
Named in AI answers10 questions each
Marrowby Hair Studioyour client3 of 10
Brambleton Hair7 of 10
Wexmoor Salon4 of 10
Asked: “Where can I get curly hair cut in town?” — your client came up.
Example — made-up business
Share of AI answers
How often the client is named by ChatGPT, Claude, Gemini, Perplexity and Grok, next to their competitors, tracked over time.
The questions that matter
Questions are built from the client’s services, location and the searches that already bring in customers.
Gaps and wrong facts
Where rivals are named and your client isn’t — and what assistants get wrong about the business.
From gap to content
Each gap becomes an article or page brief, and the next check shows whether it worked.
Every assistant, every answer in full
All five assistants are asked with live web search, and every answer is read in full — nothing is shortened to save cost.
03SEO
Rankings, gaps and what to write next
Search Console and Bing rankings over time, turned into a content plan the team can actually work through.
Rankings over time
Positions, clicks and impressions per query and page, from Search Console and Bing.
Striking distance
Queries on positions 4 to 15 — the quickest wins, ranked by the clicks they could bring.
Content that is slipping
Pages losing position or clicks, flagged before the traffic is gone.
Keyword research with volumes
Ideas grouped by intent, with real monthly searches from Google’s Keyword Planner.
Content plan
Topic clusters with pillar and supporting articles, including the gaps competitors cover and the client doesn’t.
04Content & social
Drafted in their voice, never posted without you
Articles, posts, ads and emails written from the client’s own brand, photos and results — all landing in one review queue.
Ready for review4 drafts
QTQuillstone Tiles · Instagram
New showroom, same people. Drop by on Saturday for advice on floor and wall tiles — the coffee’s on us.
Ask for changes
Example — made-up business
On-brand drafts
From the brand profile, tone of voice and the client’s real photos, not stock images.
One review queue
Approve in a batch, or ask for changes in one sentence and get a new version.
Publish to their Pages
Approved posts go out to the client’s Facebook, Instagram and LinkedIn Pages on schedule.
Timely posts
Weather, local news and calendar moments suggest posts before the moment has passed.
Ads and visuals
Ad copy and designed visuals in the client’s colours, sized for every format.
05Tracking & reporting
Numbers you can trust, reports they understand
It checks the measuring first, then reports what changed and why — in the client’s own language.
Monthly report · Brindlewood Bakery
This week
47
12 weeks
+161%
More wedding-cake orders came from search this month — the keywords added in week 8 brought 9 of them.
Example — made-up business
Tracking audit
Is Analytics installed, is Tag Manager publishing what it should, is consent handled? Checked on the live site.
Site audit and speed
SEO, content, structure and Core Web Vitals, with the fixes in order of impact.
Monthly report
Written in the client’s language, with the sections you choose and numbers taken straight from the data.
A live dashboard link
The client opens their own results without an account.
Ask your data
Ask a question in plain words and get an answer built from the client’s real figures.
06Winning clients
From first look to signed client
The same analysis that runs your clients helps you win new ones — and onboards them once they sign.
Prospects€4,250 / month in play
Talking: Fernhollow Physio — €600 a month
Example — made-up business
Your own free-audit page
A branded audit page for your website. Visitors get a report, you get a lead on your board.
Prospect pipeline
Stages, value, follow-ups and a timeline, with reminders when someone is waiting on you.
One-press analysis
Website, audit, speed, tracking, competitors and keywords, run together in the background.
Pitch decks from real data
A branded proposal grounded in what the analysis found, including what they should spend.
Pitch links that tell you when they are read
See when they open it, and get notified when they press “I’m interested”.
One onboarding link
The new client answers your questionnaire and grants Google access on one page; access is checked automatically.
07The agency workspace
Built around how an agency runs
One place for the whole team, with every client kept to itself.
Working alongside you
A live view of what is running, what is done and what needs you — plus a morning briefing.
Every client apart
Accounts, data, content and credentials are kept per client and per agency.
Team and roles
Invite colleagues as admins, editors or viewers; see who approved what.
Your branding
Pitches, reports, audit pages and onboarding links carry your logo and colours.
AI included
Every plan comes with the AI it needs, on our account — nothing to set up or pay for separately.